Throughout the design and construction phases we worked intensively with the Cast founders to develop the final store and display fixtures. From the beginning of the design process we also brought in the amazing fabricators (Britten) to try and minimize any wasted time.
Final plan! The culmination of research, diagraming, functionality, fire safety, ADA, etc.
Store layout study
Final design rendering
Final design rendering towards storefront
Santana Row (San Jose, CA) storefront rendering
Britten mocks up the whole store out of foam in Traverse City
Our first look at a life sized Style Bar
One of Britten's 3D CNC robots!
Rachel's head was made by the previously mentioned robot :)
Custom mirror frame. It's as tall as Paul!
Working through finishes. Whitney's a pro!
Rachel (Cast Founder) with Brian (Team Britten) in Traverse City, MI
Working through the mechanics of the machined window vitrines (spaceship grade)
Central counter guts
Inspecting the capsule lid finish level. We try again!
Michael Varland and Paul Britten talking details
Bending quartz! Did you know you could do that?
Rachel and Eric's spontaneous photoshoot during cocktail hour
Space in San Jose is coming together!
Inspection of electrical locations and wall blocking
Millwork installation commences
"Outrageous Orange" full send
It takes a village - installation of capsule lid
Final window vitrine being installed
We also designed a style bar+capsule duo for Nordstrom!
Final rendering of said duo
Final tweaks in fabrication
Rachel and Nordstrom's shiny new Cast Style Bar!
The store features a lively color palette of saturated Polo Blue, Outrageous Orange, and brass. The design tells its own story upon entry, with fixtures displaying approachable yet sophisticated details in a fun, artistic style.
Rachel and Eric, the founders of Cast and visionaries behind creating a jewelry line for a niche market that is historically very bi-polar. The fun and welcoming aesthetic of the design is a reflection of this vision, inviting all types of women who are interested in design-forward fine jewelry but don’t want (or feel the need) to overspend. We can’t thank them enough for trusting us as their design partners to help create the backdrop to their gorgeous heirloom worthy jewelry line.
Welcome to Cast, makers of fine jewelry crafted like no other. Like their jewelry, the new stores were artfully designed yet crafted for everyday comfort. We had fun.
